Archive for retail therapy

New Diesel Ads: Ballsy, Banned

Posted in Crazy/Funny, Shopping with tags , , , , , , , , , , on June 30, 2010 by Chase

Ah, Diesel. Like their jeans. LOVE their new ad campaign. The UK doesn’t agree. You be the judge…

Diesel doesn’t see what the big deal is. They’re used to pushing limits with their campaigns. Gotta love how ads with brazen nudity get beached in America, while across the pond it takes a brazenly stupid idea to make waves. But those who can combine provocative ideas and hot bodies (ala Diesel’s controversial “Global Warming Ready” campaign) are welcome to come float in my pool anyday.

Sure, the idea is stupid. Provocations need not always be high minded. Sometimes action that’s bold and without forethought produces the kind of ballsy results that, for better or worse, get you noticed… like gawking at the remains of a bikini model eaten by a lion.

Or waking up to realize that the previous day’s retail therapy involved paying full price for pre-frayed denim. Blasphemy.

(just kidding, Diesel… you know I love you)

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